Starting a Blog Isn’t an Extreme Sport: Three Tips to Get You Going

Posted By on December 11, 2014

Today’s guest post is by Rebecca Hoch, a writer and designer we admire.

free photo of David Bowie with orange building

Don’t let all the options for blogging software and hosting solutions make you bug-eyed when starting a blog. Copyright Cynthia Hartwig

“I’m taking the plunge. As a writer and designer, it is high time I have my own blog. I’m excited. My own place to write!”

My upbeat mood lasted about as long as snow in Seattle. It melted away when I realized I had to tackle the complexities of hosting sites, template providers, and the WordPress dashboard before I could start to write. I jumped in anyway and made some decisions that quickly cleared the way for me to write my first posts. (more…)

Common Blogging Mistakes That We Were Uncommonly Successful At

Posted By on December 1, 2014

common blogging mistakes fail meter
I’m a big fan of blogging. There is no better way to establish thought leadership and credibility for any individual–nay, any company. Two Pens has been blogging for four years and I can say without any doubt that our blog has helped us build our reputation as gifted (and sometimes funny!) bloggers and trainers for companies like Microsoft, Amazon and Starbucks. That said, Two Pens has made all the common blogging mistakes –and probably some of the uncommon ones. If you’d like to learn from our mistakes, here are ones you can avoid. (more…)

Four Quick and Easy Type Tricks that Make Blog Readers Dive Deeper

Posted By on November 25, 2014


Today’s guest post is by Rebecca Hoch, a writer and designer we admire.

Blog writers typically play with text and word choices to get readers to read deeper into a post. But there are two other T-words-—can you say, type tricks!-—that encourage readership even more. Consider working with typography so that your choices help rather than hinder readers.

type tricks showing two different kinds of type

Try this simple test: read each text box and decide which type face matches the meaning better.

    Type Tricks: 1. Choose a Primary Typeface Beyond Times New Roman

type trick showing personality differences between a serif face and a sans serif face (more…)

Baby Steps: How to Tweet for Complete Beginners

Posted By on November 11, 2014

Tom Magliozzi, one-half of NPRs' Tappet brothers, died on November 1, 2014 (Photo courtesy of Car Talk)

Tom Magliozzi, one-half of the Tappet brothers, died on November 1, 2014. I wanted to add my own words to the conversation about his loss on Twitter. (Photo courtesy of Car Talk)


Lots of people sign up for Twitter accounts then quit. One primary reason is that it seems complicated even though the concept sounds simple. Twitter consists of just two things:

  • Writing and sending your own tweets
  • Responding to other people’s tweets (retweeting)

That’s clear enough, right? Well, no, because for every tweet and retweet you compose, you can add a few things to add to help get others talking back to you.
(more…)

Blog Karma: Free Photos That Don’t Look Like Anyone Else’s

Posted By on November 4, 2014

free photo of green silhouetted hiker
So few bloggers get the concept of branding themselves with visual imagery, I thought I’d do a public service this week on the Two Pens blog. Here, for the taking, are six free photos that don’t look like anyone else’s because well… they’re mine. Feel free to use them to give your blog an interesting and unique visual look that’s anything but stock. (more…)

Advice from Susan Orlean: Using Twitter to Engage with an Audience

Posted By on October 28, 2014

Susan Orlean using Twitter to engage an audience

Susan Orlean, author of The Orchid Thief and Rin-Tin-Tin,is also a Social Media Queen with over 279,000 Twitter followers. I interviewed her before her appearance at Seattle Arts and Lectures a while back and decided to pass along this :39 second gem of her wisdom in audio form.

Susan is a proponent of using Twitter beyond self-marketing and glomming after a following. She makes a stellar argument for using Twitter to engage with an audience and connect people to your writing. She advocates using the giant water cooler conversation that is Twitter as a tool for both listening and having conversation with the people who read your work and as a way to get one-on-one feedback. Think instant feed-back loop. (more…)

It’s Not Just Photos and Infographics. Using Text as a Visual to Make Your Content Easy to Read

Posted By on October 21, 2014

Today’s guest post is by Rebecca Hoch, a writer and designer we admire.

F-Shape eye-tracking patter on a web page

Text is a visual element, too. Include it when you’re thinking through how you lay out your webpage for readability. Tip: F-Shape is how our eyes track patterns on a webpage. Red and yellow indicate where the reader’s eye spends the most time. These areas are where your main points need to be.


Photos! Graphs! Blinking GIFs! They sell your web-based content, right? Nope. Text does. However, as writers, it’s easy to forget that text has artistic characteristics. It has form and shape. It has texture, personality and flow. Becoming aware of text’s arty nature and how our brains respond to it can help you make your content easy to read and showcase what you have to say.
(more…)

Talking About Suicide at a Memorial: The Power of Openness

Posted By on October 14, 2014

headshot of Ken Booster at suicide memorial

Kenny B. Booster, April 2, 1962 – September 18, 2014

My beloved brother-in-law, Kenny B. Booster, shot himself on September 18.

I decided to talk about him, and suicide itself, at his memorial service because I wanted to share with the crowd of Kenny’s more than 500 friends my own experience of making sense of his inexplicable death. Now, I want to share it with you, in part, because of what happened after I finished speaking.
(more…)

How I Used Twitter to Curate the #SameSexMarriage News

Posted By on October 7, 2014

Yesterday's Supreme Court decision on same-sex marriage made for 60-font headlines and an outpouring of news. Curating Twitter is a great way to find your way through all the coverage.  copyright @Kim Oberg

Yesterday’s Supreme Court decision on same-sex marriage made for 60-font headlines and an outpouring of news. Curating Twitter is a great way to find your way through all the coverage. copyright @Kim Oberg


When a big news story breaks, we now turn to Twitter as a primary news source, tracking stories second by second as they evolve. But how can you find what matters most to you and join meaningful conversations in the information deluge following a major story.

Here are the steps I took to curate my own personal news feed about today’s Supreme Court’s same-sex marriage decision (or non-decision depending on how you view it).
(more…)

How to Use White Space so Your Writing Breathes

Posted By on September 30, 2014

Today’s guest post is by Rebecca Hoch, a writer and designer we admire.

whitespace example in web design from Whole 30 web site

White space is especially effective in web design since readability is a huge issue when squinting at a computer screen. Whole 30 gives the eye rest and ease with its open and airy design.

Blogs, Tweets, Facebook posts… our social media relies on words. In our effort to get our words Out There, we forget that words – like wine – need to breathe. In Designer Speak this breathing room is called white space. Understanding white space and how to use it will not only garner your readers’ interest and attention, but also increase their ability to receive your message. (more…)