Starting a Blog Isn’t an Extreme Sport: Three Tips to Get You Going

Posted By on December 11, 2014

Today’s guest post is by Rebecca Hoch, a writer and designer we admire. “I’m taking the plunge. As a writer and designer, it is high time I have my own blog. I’m excited. My own place to write!” My upbeat mood lasted about as long as snow in Seattle. It melted away when I realized […]

Common Blogging Mistakes That We Were Uncommonly Successful At

Posted By on December 1, 2014

I’m a big fan of blogging. There is no better way to establish thought leadership and credibility for any individual–nay, any company. Two Pens has been blogging for four years and I can say without any doubt that our blog has helped us build our reputation as gifted (and sometimes funny!) bloggers and trainers for […]

Four Quick and Easy Type Tricks that Make Blog Readers Dive Deeper

Posted By on November 25, 2014

Today’s guest post is by Rebecca Hoch, a writer and designer we admire. Blog writers typically play with text and word choices to get readers to read deeper into a post. But there are two other T-words-—can you say, type tricks!-—that encourage readership even more. Consider working with typography so that your choices help rather […]

Blog Karma: Free Photos That Don’t Look Like Anyone Else’s

Posted By on November 4, 2014

So few bloggers get the concept of branding themselves with visual imagery, I thought I’d do a public service this week on the Two Pens blog. Here, for the taking, are six free photos that don’t look like anyone else’s because well… they’re mine. Feel free to use them to give your blog an interesting […]

It’s Not Just Photos and Infographics. Using Text as a Visual to Make Your Content Easy to Read

Posted By on October 21, 2014

Today’s guest post is by Rebecca Hoch, a writer and designer we admire. Photos! Graphs! Blinking GIFs! They sell your web-based content, right? Nope. Text does. However, as writers, it’s easy to forget that text has artistic characteristics. It has form and shape. It has texture, personality and flow. Becoming aware of text’s arty nature […]

How to Use White Space so Your Writing Breathes

Posted By on September 30, 2014

Today’s guest post is by Rebecca Hoch, a writer and designer we admire. Blogs, Tweets, Facebook posts… our social media relies on words. In our effort to get our words Out There, we forget that words – like wine – need to breathe. In Designer Speak this breathing room is called white space. Understanding white […]

Social Media Time Management? Five Ways to Avoid Drowning

Posted By on September 2, 2014

I like social media but I don’t let it suck my life. I use the following social media time management tips to keep the long (and short) tail from sinking my little ship.

Headline and Photo of the Week: Guy Bergstrom Wins Because Photo and Headline Sync

Posted By on August 22, 2014

“WINNING HEADLINE: Random Photo of the Day: Stoplight and Local Star Join Forces to Create Art This week, blogger and Washington State Senate speech writer, Guy Bergstrom, wins our Headline and Photo of the Week Contest for good reason. Guy achieves that perfect synchronicity between headline-and-image that we should all strive for. The photo of […]

Photo of the Week: Car Culture, A Nod to Photographer and LENSCRATCH Founder, Aline Smithson

Posted By on August 14, 2014

To help you shoot intentionally to make your headlines work harder, I’ll comment on and publish a new Photo of the Week every week. I took an inspiring photography workshop in Portland this past weekend with Aline Smithson, photographer and founder of LENSCRATCH, one of the top ten blogs on photography. The focus of Aline’s […]

How to Tell a Personal Disaster Story without Manipulating Your Audience

Posted By on August 12, 2014

To cover disasters, the news media selects the most dramatic photos to snag the attention of its 24/7 bleary-eyed, tragedy-weary audience. The personal and/or community story is often reduced to a clip of a person weeping, an effective trick because we are always interested in what humans (and animals) are feeling. Today the true stories […]