What An Old Broad in a Rowing Shell Can Teach You About Blogging Consistency

Posted By on July 23, 2014

Before I get to the old-broad-rowers, let’s see if you can relate to this scenario. You get the urge to blog and you go out like a rabbit, blogging once a day for—whoopee!—two whole weeks! Then, life interrupts: doctor appointment, root canal, kid’s science project, client “opportunities”, out-of-town-guests, or a flood in the basement forces […]

Zombie Hands, Duck Lips & Pixel Pimples: Business Photo Mistakes to Avoid So You Don’t Look Lame

Posted By on July 8, 2014

Last week, Emily Warn and I sailed high above Puget Sound on the Seattle Wheel for a 360-panorama portrait of us for our new website. We wanted an interesting business photo of the pens who make up Two Pens in our local environment (Seattle) while conveying our passion for online technology. Digital wizard Bradford Bohonus […]

How a Business Writing Voice Sparks Content

Posted By on June 24, 2014

Consider the sign I walked by in my neighborhood park on Lake Washington Boulevard while walking my dog: “Good Dog, Green Dog” it said. Who wouldn’t lean in to learn why my dog has been given a pat on its black head for not stepping (or pooping) on the newly replanted flower bed? The sign […]

An Alternative to Stock Photography: Three Tips on Using the Dubble Photo App

Posted By on June 10, 2014

Stock photography has become the new wallpaper. Bloggers, people who post on social media, designers, email and e-newsletter creators plus a host of other “communicators” are all using the same images. The net result? Visual content (one of the most powerful assets on the web) gives away its social power because none of it is […]

How Long Should a Blog Post Be? The Five Best Answers

Posted By on April 29, 2014

One of the longest running discussions in the Content Strategy LinkedIn Group I’m a member of is about how long should a blog post be. One of Two Pens’ most popular posts offers one answer. But there are about as many opinions on the subject as there are bloggers. I decided to do some unscientific […]

Why Blog Graphics Should Be Proprietary

Posted By on April 8, 2014

Everybody knows that visuals power social media shares. So why is it that so many bloggers depend on words to do the heavy lifting when establishing an interesting and consistent graphic look can do it better? Proprietary Imagery = An “Ownable” Look That Builds Your Brand

Make a Blog Zing by Sharing Your Humanity

Posted By on February 10, 2014

Back in 1958, according to Pew Research, 73% of Americans said they believed most of what their government told them. In 2014, only 19% do. This pervasive distrust hurts more than the politicians, It has a truly negative effect on businesses trying to sell products and services. And naturally, it hurts people who want to […]

Channeling an Exec: How to be an Effective Ghost Blogger

Posted By on February 4, 2014

Executive blogs can be as entertaining and informative to read as Lifehacker. Honest. That’s because CEOs and other C-knighted business people have a lot to share. They know their companies inside and out, and their industry in general. Then there’s the fact that most of them are characters.

Group Photos: Don’t Make it Mass Murder

Posted By on January 21, 2014

If you’re a regular business blogger, chances are you will be assigned to write a story about a great group of people. You’ll craft your draft and then realize–whack-on-the-forehead!–there are no good group photos of these folks. What to do in a word where stellar visuals make the difference between posts that are shared and […]

The Top 5 Content Stategy Round-Ups for 2013

Posted By on December 24, 2013

Right about now my blogger brain is groggy from having cranked out content for the past 51 weeks (Ok, Cynthia posts more than I do). To prevent further dopiness, I’m turning to an easy topic (I thought) that all media outlets pull out this time of year–the best XXX of 2013. But I’m going meta. […]