Photo Tip for Bloggers: Framing Brings the Viewer Closer, Keeps Them Longer

Posted By on September 23, 2015

Being your own photographer these days is almost a requirement if you blog. I’ve found that shooting my own images sets my blog apart and photography contributes to my creative and writing life in a way I’d never imagined. A very simple photo tip for bloggers is to frame your photos if you want to […]

Dementia Erases Storytelling

Posted By on June 29, 2015

You’ve probably noticed that my continuous streak of blogging once-every-week for four years came to a halt in March. I spent three tough months in Texas with my dying 91-year-old aunt, Winifred Louis. Habits like bathing and blogging fell to the wayside during extended care giving that I shared with my sister, Monica Jenicek.

Blogging and Web Design Inspiration: Start with Who You Are and What You Care About

Posted By on March 24, 2015

It’s the little things that count. We hear this everywhere pertaining to everything. I’ve got news: It’s true in web design and blog design especially. Spot-on, “hell-yeah!” web design inspiration hinges on small choices: colors, patterns, fonts, graphics, templates. These seemingly small elements work together to make your design pop, wow, zing. However, they can […]

In Search of Whoosh: How to Boost Your Blog Design

Posted By on March 10, 2015

Whoosh… It’s a fun word to say. It conjures speed, power, movement. It implies going beyond the ordinary. As an avid rower, whoosh equates to effective, purposeful rowing mechanics. It springs the boat forward, increases speed, pushes you over the finish line. Blogging has its own version of Whoosh: effective, purposeful design. Blog design with […]

How to Target an Audience, Texas-Style

Posted By on February 26, 2015

One of the most common mistakes in marketing is to assume that your product appeals to everybody. It doesn’t. Especially in the early “unknown” phase when very few people recognize your brand. You are far better off learning how to target an audience by figuring out the most likely people you think will buy what […]

Content Writing Needs “Presentation Pizzazz” to Keep A Reader’s Attention

Posted By on February 3, 2015

I am on a plane. The flight crew is going through the standard pre-flight emergency routine: the exits are over the wings, seats are floatation devices, if the oxygen masks deploy, put it on and breathe normally. Yadda, yadda, yadda… Oh yeah, and buckle your seat belt. Not one passenger is paying attention. This is […]

Why The Best Creative Marketing Ideas Are High Concept

Posted By on January 21, 2015

When I started my career in advertising in the late ‘70s, a “concept”—the creative marketing idea behind the headline and image—was the Holy Grail. Every copywriter and art director (we always brainstormed in teams) spent hours on assignments from lowly direct mail post cards to :30 TV spots, trying to come with that magic combo […]

When to Upgrade Your Blog Design? Three Questions to Help You Decide.

Posted By on January 15, 2015

In Design Land, the goal is to create logos, brands, and marketing collateral that are meaningful, memorable and lasting. Designers are trained to do this. They love the challenge. But you are not a designer. You’re a writer, blogger and if you’re like most Two Pens readers, a business owner. As such, maintaining your blog’s […]

Our Top Five Most Popular Posts in 2014

Posted By on January 5, 2015

Most of our blog’s traffic comes from people in distress searching on Google for an answer–at least that’s our take on the numbers. Their distress is typical of the times: few people remember grammar or style rules, or know how to use Twitter or Facebook without being overwhelmed by information. The majority of our most […]

Starting a Blog Isn’t an Extreme Sport: Three Tips to Get You Going

Posted By on December 11, 2014

Today’s guest post is by Rebecca Hoch, a writer and designer we admire. “I’m taking the plunge. As a writer and designer, it is high time I have my own blog. I’m excited. My own place to write!” My upbeat mood lasted about as long as snow in Seattle. It melted away when I realized […]