Why Blog Graphics Should Be Proprietary

Posted By on April 8, 2014

Everybody knows that visuals power social media shares. So why is it that so many bloggers depend on words to do the heavy lifting when establishing an interesting and consistent graphic look can do it better? Proprietary Imagery = An “Ownable” Look That Builds Your Brand

Make a Blog Zing by Sharing Your Humanity

Posted By on February 10, 2014

Back in 1958, according to Pew Research, 73% of Americans said they believed most of what their government told them. In 2014, only 19% do. This pervasive distrust hurts more than the politicians, It has a truly negative effect on businesses trying to sell products and services. And naturally, it hurts people who want to […]

Channeling an Exec: How to be an Effective Ghost Blogger

Posted By on February 4, 2014

Executive blogs can be as entertaining and informative to read as Lifehacker. Honest. That’s because CEOs and other C-knighted business people have a lot to share. They know their companies inside and out, and their industry in general. Then there’s the fact that most of them are characters.

Group Photos: Don’t Make it Mass Murder

Posted By on January 21, 2014

If you’re a regular business blogger, chances are you will be assigned to write a story about a great group of people. You’ll craft your draft and then realize–whack-on-the-forehead!–there are no good group photos of these folks. What to do in a word where stellar visuals make the difference between posts that are shared and […]

The Top 5 Content Stategy Round-Ups for 2013

Posted By on December 24, 2013

Right about now my blogger brain is groggy from having cranked out content for the past 51 weeks (Ok, Cynthia posts more than I do). To prevent further dopiness, I’m turning to an easy topic (I thought) that all media outlets pull out this time of year–the best XXX of 2013. But I’m going meta. […]

Seven Reasons to Start a Blog, All of Them Selfish

Posted By on December 19, 2013

1. The number one reason to start a blog is that it’s in your self-interest. A blog does great things for your reputation, your brand, and done consistently, it will increase your value in the marketplace. With almost three years of blogging under our belts, Emily and I have experienced so many benefits, we decided […]

Create a Blog: Two Heads are Better Than One

Posted By on December 9, 2013

Just get it down and we’ll work with it. Maxwell Perkins Business people in our classes don’t just want to know how to create a blog—they want to know how to blog fast. Time is short. Writing something worth reading can be a long process. Our advice to writers is to multiply by two. Don’t […]

Why You Should Have Your Staff Blog

Posted By on December 5, 2013

Imagine Clark Kent ripping off his business suit and walking out of the phone booth wearing jeans and a t-shirt with a tatt on his bicep.   Hip, approachable smarties are the superheroes of social media. They work at your front desk or test software in a cubicle in the back or are out planning […]

Round-Up Posts: What to Do When You’re Stuck

Posted By on November 26, 2013

As a blogger, sooner or later you’ll run into a roadblock–you’ll have no idea what to write. Naturally, drawing a blank happens most when you HAVE to meet a deadline. Rather than wringing your hands and whining, try writing a round-up post–a simple list on one topic.

How to Promote Your Business Blog on Social Media — or Not

Posted By on November 19, 2013

(This is part two of a series on starting a blog for your business. We weigh in on this topic on a random basis but we think it’s worth the wait. Part one offers you Five Tips on How to Start a Business Blog.) Lots of people thought social media would make blogs go dark […]