Posted By Emily Warn on February 15, 2013
There are more than 1 billion Twitterers and 500 million Facebook users but how many accounts sit idling or out of gas because they don’t know why social media matters? And don’t forget the lurkers, Luddites, and leery who have yet to join in. That’s why SO many of our blog posts are geared for [...]
Posted By Cynthia Hartwig on October 25, 2012
If you want to move people, telling stories is the fastest and most direct route to tears, laughter and joy. That’s why business videos that tell stories are more effective than those that sell. Business videos need stories to make people lean in. Next time you’re in front of a group of business people, test [...]
Posted By Cynthia Hartwig on November 28, 2011
Steve Jobs understood the value of using his own personality to sell his products.
Posted By Cynthia Hartwig on November 7, 2011
We’re all multi-faceted in personality and interests. That’s why picking one facet to emphasize in a personal brand or identity is hard. Think of the task of branding like shining a spotlight on one aspect of your life. It isn’t that you can’t be more than one thing: the point is that you have to [...]
Posted By Emily Warn on October 21, 2011
Why do writers ignore the power of imagery when they set about establishing an online presence? Our very own creative director Cynthia asks and answers that question in two different posts, one on SheWrites, and the other on Writer’s Rainbow. Cynthia’s an expert on making your visual identity work with your words to present the [...]
Posted By Cynthia Hartwig on September 22, 2011
Most people join the online conversation knowing they need personal branding. But why do so many people fail to create a singular identity?