Pre-Write Five Minutes on These 10 Topics and Voila! (Almost Instant) Blog Post

Posted By on August 5, 2014

“Pre-writing” or “free writing” is a tradition in creative writing. But it’s not a tool that’s used much in business writing. That’s odd, considering that using a timer to write for five or ten minutes without stopping in order to discover what you think about a topic is one of the quickest and most efficient […]

How a Business Writing Voice Sparks Content

Posted By on June 24, 2014

Consider the sign I walked by in my neighborhood park on Lake Washington Boulevard while walking my dog: “Good Dog, Green Dog” it said. Who wouldn’t lean in to learn why my dog has been given a pat on its black head for not stepping (or pooping) on the newly replanted flower bed? The sign […]

Build a Lexicon to Sound Like an Expert on Anything

Posted By on May 6, 2014

Business writing is often bland. It’s rarely grounded in sensory or precise language. Think white bread and you pretty much have the gummy nature of corp-speak. So how does a business writer tackle a new technology or industry she knows nothing about? Don’t fake it. Create a lexicon, which is just a fancy term for […]

How to Make Customer Testimonials (and Reviews) Work Harder

Posted By on April 22, 2014

Most customer testimonials live in the land of awful rather than artful. Yet they’re amazing sales tools if they’re done right. Studies have shown that testimonials and reviews above the fold make everything from landing pages to your LinkedIn profile more effective.

How Harriet the Spy Helps You Show Up in LinkedIn Search Engine Results

Posted By on April 16, 2014

Google = Search. Right? Yes, if you need to find a black box in the Internet information sea. But LinkedIn is awash in data, too, and has a search engine to help us navigate it, and just as importantly, introduce ourselves to others. Unlike Google, we create much of the LinkedIn data through our profiles, […]

Tone Down the Megaphone: A Few Product Launch Tips

Posted By on February 18, 2014

I, too, have the compressed-disc badge of honor earned from working 12 hours a day in a cubicle to meet one launch deadline after another. So of course I liked it when a VP called out my team’s good work when the company rolled out a product. Back-slapping, though, is a snooze. Instead of bragging, […]

Make a Blog Zing by Sharing Your Humanity

Posted By on February 10, 2014

Back in 1958, according to Pew Research, 73% of Americans said they believed most of what their government told them. In 2014, only 19% do. This pervasive distrust hurts more than the politicians, It has a truly negative effect on businesses trying to sell products and services. And naturally, it hurts people who want to […]

The Top 5 Content Stategy Round-Ups for 2013

Posted By on December 24, 2013

Right about now my blogger brain is groggy from having cranked out content for the past 51 weeks (Ok, Cynthia posts more than I do). To prevent further dopiness, I’m turning to an easy topic (I thought) that all media outlets pull out this time of year–the best XXX of 2013. But I’m going meta. […]

Create a Blog: Two Heads are Better Than One

Posted By on December 9, 2013

Just get it down and we’ll work with it. Maxwell Perkins Business people in our classes don’t just want to know how to create a blog—they want to know how to blog fast. Time is short. Writing something worth reading can be a long process. Our advice to writers is to multiply by two. Don’t […]

Round-Up Posts: What to Do When You’re Stuck

Posted By on November 26, 2013

As a blogger, sooner or later you’ll run into a roadblock–you’ll have no idea what to write. Naturally, drawing a blank happens most when you HAVE to meet a deadline. Rather than wringing your hands and whining, try writing a round-up post–a simple list on one topic.