Posted By Cynthia Hartwig on January 7, 2013
There’s a lot to feel guilty about once the holidays are over. The calories in the butter cookies. The bad juju between you and your sister. The spandex gift that looked great in the Victoria’s Secret catalog but like The Night of the Living Dead on your pal. Must we also heap on the guilt [...]
Posted By Emily Warn on June 28, 2012
Who do you turn to for recommendations about movies, the best foodie blogs, or which water heater to buy (mine recently burst)? Friends and family, obviously! Connecting with those people online is the force behind the magnitude 8.0 social-media earthquake. And now it seems that everywhere we turn online, someone is recommending something to us [...]
Posted By Cynthia Hartwig on March 1, 2012
I just read an interesting, well-written blog post. Intrigued, I checked the writer’s About page to learn more about her before I subscribed to her blog. Here’s how she rewarded me: “I hate to talk about myself because I never know what to say. If I have to talk about myself, I feel like I’m [...]
Posted By Emily Warn on February 18, 2012
“I have been complimented many times and they always embarrass me; I always feel that they have not said enough.”–Mark Twain Imagine if Mark Twain optimized his content to show up high in Google rankings. (Or, for that matter, imagine if he thought of writing as “content”!)
Posted By Emily Warn on September 9, 2011
Last week a coworker and I argued about whether a blog post’s URL and title should be the same. “That’s the best way for search engines to find your content,” she said. Not true. Many blog publishing tools do automatically create a URL that’s identical to your title, but they usually give you a chance [...]