Write human content if you want to rank high in search

Posted By on August 26, 2013

I just read These Aren’t The Meta Descriptions You’re Optimizing For, and I think it has insight about writing for your reader that’s useful for anyone who wants to rank high in search. Avoid going down the SEO plug hole by creating the most useful human content you can. When you start learning about SEO, […]

How Susan Orlean Built A Posse of 260,000+ Twitter Followers

Posted By on August 21, 2013

When writer and social media rock star Susan Orlean was in town for the Seattle Arts & Lectures series, we had a candid conversation about how she built a following of, at last count, 263,200 people. The single most important reason–she loves Twitter! Her knack for connecting with people also strengthens her author platform and […]

The best “social media holiday” tip: take a break without guilt.

Posted By on January 7, 2013

This Labor Day, go hike in the mountains, sun at the beach, read a novel, or do whatever makes you relax. Worrying about your blog’s traffic is like worrying about whether the tide is in or out. It will ebb this weekend. Why not let it without you? Enjoy. Cynthia Hartwig There’s a lot to […]

In Social Signals We Trust

Posted By on June 28, 2012

Who do you turn to for recommendations about movies, the best foodie blogs, or which water heater to buy (mine recently burst)? Friends and family, obviously! Connecting with those people online is the force behind the magnitude 8.0 social-media earthquake. And now it seems that everywhere we turn online, someone is recommending something to us […]

The New Stupid, Part 2: Turning Your Nose Up at Personal Branding

Posted By on March 1, 2012

I just read an interesting, well-written blog post. Intrigued, I checked the writer’s About page to learn more about her before I subscribed to her blog. Here’s how she rewarded me: “I hate to talk about myself because I never know what to say. If I have to talk about myself, I feel like I’m […]

The New Stupid: Don’t Let Google Dumb You Down

Posted By on February 18, 2012

“I have been complimented many times and they always embarrass me; I always feel that they have not said enough.”–Mark Twain Imagine if Mark Twain optimized his content to show up high in Google rankings. (Or, for that matter, imagine if he thought of writing as “content”!)

Link Title and URL to Spark SEO

Posted By on September 9, 2011

Last week a coworker and I argued about whether a blog post’s URL and title should be the same. “That’s the best way for search engines to find your content,” she said. Not true. Many blog publishing tools do automatically create a URL that’s identical to your title, but they usually give you a chance […]