Posted By Emily Warn on April 4, 2013
Need a 144-character laugh or bit of wisdom when a triple non-fat won’t get you through the day? Hundreds of thousands of people do. They’re tuning in to influentials whose Twitter quotation machines boost their followings while threatening to turn Twitter into a bloated Bartlett’s. Here’s a quote from Sarah-Jayne Gratton (@grattongirl) that makes me glad I’m an [...]
Posted By Cynthia Hartwig on March 24, 2013
Scott Hanselman (@shanselman) and author of one of the most influential and globally read blogs on technology surprised me at a recent presentation to us Microsoft bloggers on writing content. He told the audience, “Twitter is a river of shit.”
Posted By Cynthia Hartwig on February 20, 2013
If you want to learn how to write tweets, it helps to understand that tweets are a lot like billboards. People travel the information highway that is Twitter, almost as fast as they do on I-90, and you have one chance to get your message across before they speed off to the next exit. That’s [...]
Posted By Emily Warn on February 15, 2013
There are more than 1 billion Twitterers and 500 million Facebook users but how many accounts sit idling or out of gas because they don’t know why social media matters? And don’t forget the lurkers, Luddites, and leery who have yet to join in. That’s why SO many of our blog posts are geared for [...]
Posted By Emily Warn on February 5, 2013
There’s nothing mysterious about social clans. We band together with those who share our interests. People who hand-roll sushi and pickle three types of radishes find each other online as do those who collect albums by Frank Zappa and the Mothers of Invention. But can businesses create clans? If their purpose is to make money, [...]
Posted By Cynthia Hartwig on January 28, 2013
The biggest obstacle to a Twitter brand is lack of single-mindedness. It is darned hard to pick one thing that best represents you when you’re creating a Twitter brand. There is a very human need to tell the world, “But I’m a tech wizard, and a knitter and I can fix anything, and my paella [...]
Posted By Emily Warn on January 22, 2013
Marketing to get more Twitter followers without looking like you’re doing it. It’s the twisting half-somersault of social media. If you pull it off, you’ll look like Greg Louganis. If you don’t, it’s your turn to be Stephen Feck, whose back-flop was dubbed the “World’s Worst Dive” after the 2012 Olympics: How to get more [...]
Posted By Cynthia Hartwig on January 15, 2013
We get a lot of questions about “how to Twitter brand” in our classes. I think that’s because creating a brand on Twitter is not an identical task to creating a brand for a company or product. Think “fraternal” and you will be a lot closer to getting the relationship. A Twitter brand is personal [...]
Posted By Emily Warn on November 15, 2012
Brutal.That’s how Cynthia describes the year it took her to learn how to use Twitter and build a following. She’s the resident Twit-Wit of Two Pens. She’s got a knack for one-liners, some hilarious, some serious, but no matter which, they make you want to share, respond or lurk. Equally important, she focuses her topics [...]
Posted By Emily Warn on November 2, 2012
Unless you’re Lady Gaga (no. 1), the Dalai Lama (no. 96), or any other in the Twitterati’s top 100, very few people will read your tweets–no matter how witty, hashtag-stuffed, or timely you make them. You’re more likely to find followers when you’re new to Twitter by first listening to what others are saying, and [...]