Thanks? Say No Thanks on Twitter and Facebook

Posted By on October 24, 2013

Your mother taught you to always write a thank you, right? So why is “thanks for the follow” little more than digital wall paper on social media? The Nordstrom’s tweet above feels automated. There’s no clue that it comes from a real human being. And so no way forge a connection with the person you’re […]

A Camera is an Unsung Creative Writing Tool

Posted By on September 28, 2013

I carry a camera around in my purse. It’s as essential to me as my car keys, pen and lip stick. It’s amazing how often serendipity happens during my normal day and I stumble upon something real and powerful that applies to the creative writing that goes into this blog.

You Can Get Better at Writing Headlines. Honest.

Posted By on September 19, 2013

Learning how to write headlines that hook readers is like learning to fly fish. You practice the art of tying lures, which promise a real meal. In this case, the meal is a blog topic that your headline makes people want to learn about. Write a headline without an interesting twist, and bye-bye fish. Now […]

Seven Editing Tips to Make Your Writing More Readable

Posted By on May 20, 2013

When you’re pressed for time, it’s hard to write well. But believe it or not, it’s okay to write as fast as you can, churning out boring, repetitive, and overwritten drafts. Putting words on a page is always the most difficult part. It’s easy to revise them if you know these seven editing tips. They’ll […]

Avoid Using Big Words Unless You Want to Look asinine, imbecilic, insensate, deficient, idiotic, ludicrous, moronic, stupefied, puerile, Stupid

Posted By on September 17, 2012

Therefore, what has been proposed above as a means of redirecting the development of postmodernity toward more livable, human dimensions is a heterotelic narrative transitivity—an active reimmersion of narrative in the social—which contrasts sharply with the autotelic concern for their own procedures and the hermetic intransitivity of modernist self-consciousness and late modernist self-reflexivity. —Joseph Francese, […]

The VIDA Count is Changing the Conversation

Posted By on March 12, 2012

There’s a small chance you haven’t heard the conversation that VIDA started in response to the Publishers’ Weekly list of the best books of 2009: it didn’t include any books by women. The PW editors offered a convoluted defense and VIDA started counting and hasn’t stopped. Each year VIDA tabulates the number of male vs. […]

Headline Writing 101: An Alternative to Hacking and Lacking

Posted By on February 12, 2012

I’ve been an advertising creative director for more than thirty years so I’ve seen plenty of great headlines. There’s a snap and crackle to a solid headline; a good one makes you smile; the truly great ones make you sit up to read more. Unfortunately, the blogosphere settles for a lot of lank and dank […]

Where to Start

Posted By on April 10, 2011

What do whitepapers have in common with Jane Austen’s Pride and Prejudice? A well-written whitepaper won’t ever top the best-seller lists. It won’t snare as huge a business audience as Winning by Jack Welch. Or a business book about Jack Welch, for that matter.