BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Two Pens//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Two Pens
X-ORIGINAL-URL:http://twopens.com
X-WR-CALDESC:Events for Two Pens
X-WR-TIMEZONE:America/Los_Angeles
BEGIN:VEVENT
DTSTART;VALUE=DATE-TIME:20120523T090000
DTEND;VALUE=DATE-TIME:20120523T160000
DTSTAMP:20130620T092215
CREATED:20120403T064400
LAST-MODIFIED:20120403T064707
UID:3531@http://twopens.com
SUMMARY:Writing for Social Media
DESCRIPTION:Writing tweets\, blog posts\, and Facebook status updates to attract followers is not as easy as it looks. How can you join the online conversation rather than use it as another one-to-many marketing channel? This course will show you successful social media strategies of social media stars and challenge you to emulate the kind of content that made them happen. This is a pen-to-paper class\, all about creating the kind of content readers want to follow. You’ll do exercises designed to help you create an authentic social media identity. You’ll also identify who you’re writing to and brainstorm possible topics. Working with writing prompts in a safe supportive environment\, you’ll draft starter posts\, tweets that get re-tweeted and Facebook attention-getters. You’ll learn how to tailor content to each social media space so that it breaks away to reach ever-widening audiences.  Some of the topics we’ll cover:       The basics of web and social media you need to understand in order to create for those channels   How to identify your personal brand and create an authentic identity no one else can   How to come up with blog topics and interesting posts that get shared   Identifying role models like Andy Borowitz and Sarah Silverman so you can tweet with the elite   Learning where the intersection is between what you want to say and what the reader wants to hear   Understand the tricks of writing for “findability” so your communications call out to the search engines   How to use emotion\, whether in anger\, sadness or joy\, to make your content sing  
LOCATION:500 Aurora Ave N.
URL:http://twopens.com/class/writing-for-social-media/
END:VEVENT
END:VCALENDAR