Writing Posts and Tweets that Get Shared

We Often Customize “Writing Posts and Tweets That Get Shared” for Specific Industries. You, Too, Could Book Your Own Customized Class if You Email Cynthia@twopens.com

Bring plenty of paper and a pen you like. This class runs from 10 AM to 5 PM.

It’s easy to open a Twitter or Facebook account, or start a blog. But how do you write interesting tweets, blog posts, and Facebook status updates that attract followers? The key is learning in our social media class how to create content that helps you join a conversation.

This is a pen-to-paper writing class with exercises that will teach you how to write for each social media space and how to connect them to more quickly grow your brand. We use writing prompts in a safe, supportive environment to inspire you and get you writing and posting online.

We’ve designed this social media class for those just starting out but it’s also helpful for those with some experience whether you’re a small business, an individual, or a social media marketer in a large organization. The class emphasis is on writing for social media and you will learn how to:

    Take your brand online by creating an authentic social media identity

    Learn why you should blog and how to write blog posts that engage your audience and provide content that helps you interact on Twitter and Facebook

    Get the zen of Twitter and try writing different types of tweets that get re-tweeted

    Discover how Facebook differs from other social communities and try writing posts that get people to comment and successfully serve to promote your blog

    Learn the tricks of writing engaging headlines that get read

    Conquer the puzzle-like task of writing good content that is optimized for search.

Who should take this class?

This workshop is for anyone who wants to build their personal brand, or wants to get better at writing social media on behalf of an organization or company.

Be forewarned that this is a social media WRITING class and is designed to cover the major online communities you should conquer before moving on to Quora, StumbleUpon, Digg, Redd-It, Pinterest, etc.


Start: October 7, 2014
End: October 7, 2014
Venue: School of Visual Concepts
Phone: 206-623-1560
Address: 500 Aurora Ave N., Seattle, WA, United States, 98109
Google Map
Cost: $325

Business Storytelling

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Anyone familiar with the Bible and Aesop’s fables already knows that stories are the oldest persuasive tool since the dawn of time. And now everybody from the The Wall Street Journal to LinkedIn is saying that storytelling will be the number one business skill needed in the next five years. That’s why you should run, don’t walk, to our hands-on business storytelling workshop led by Cynthia Hartwig, fiction writer and creative director.

Over the course of a career in advertising and social media, Cynthia has honed the act of telling stories into a fun and practical art. She’ll lead you in a series of practice-makes-perfect exercises that will help you to persuade, excite, sell and sway people to your point of view.

You’ll see how business storytelling can be used in all kinds of settings to communicate and connect with employees, customers, colleagues, partners, suppliers, and the media.
You’ll learn the mechanics of telling a story with a beginning that hooks you, a middle that builds tension, and an ending that satisfies with meaning.

You’ll practice telling a human story with numbers and weaving complex information with personal insights and emotional power. Then experience the thrill of having an audience connect with–and remember–what you’ve said.

You’ll get plenty of chances to present your own experiences in order to connect with your audience and make them like you.

Come prepared to role-play and tap into the mind’s unique hard-wiring that can create a story out of almost any experience.

Who should take this class?

This class is particularly appropriate for people involved in design, marketing, advertising and digital communication, where the art of persuasion and relationship building is essential.


Start: November 11, 2014
End: November 11, 2014
Venue: School of Visual Concepts
Phone: 206-623-1560
Address: 500 Aurora Ave N., Seattle, WA, United States, 98109
Google Map
Cost: $325
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