Business Storytelling

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Anyone familiar with the Bible and Aesop’s fables already knows that stories are the oldest persuasive tool since the dawn of time. And now everybody from the The Wall Street Journal to LinkedIn is saying that storytelling will be the number one business skill needed in the next five years. That’s why you should run, don’t walk, to our hands-on business storytelling workshop led by Cynthia Hartwig, fiction writer and creative director.

Over the course of a career in advertising and social media, Cynthia has honed the act of telling stories into a fun and practical art. She’ll lead you in a series of practice-makes-perfect exercises that will help you to persuade, excite, sell and sway people to your point of view.

You’ll see how business storytelling can be used in all kinds of settings to communicate and connect with employees, customers, colleagues, partners, suppliers, and the media.
You’ll learn the mechanics of telling a story with a beginning that hooks you, a middle that builds tension, and an ending that satisfies with meaning.

You’ll practice telling a human story with numbers and weaving complex information with personal insights and emotional power. Then experience the thrill of having an audience connect with–and remember–what you’ve said.

You’ll get plenty of chances to present your own experiences in order to connect with your audience and make them like you.

Come prepared to role-play and tap into the mind’s unique hard-wiring that can create a story out of almost any experience.

Who should take this class?

This class is particularly appropriate for people involved in design, marketing, advertising and digital communication, where the art of persuasion and relationship building is essential.

Start: May 28, 2014
End: May 28, 2014
Venue: School of Visual Concepts
Phone: 206-623-1560
Address: 500 Aurora Ave N., Seattle, WA, United States, 98109
Google Map
Cost: $325

Evaluating Creative Work (and Encouraging It)

Book Now (And Save Your Creative Teams’ Feelings)

Being a client is one of the toughest jobs in the world. You’re often faced with having to make quick judgments about creative concepts and the fine points of writing and design, even though you’re admittedly no expert on creativity, writing, or design.

The second hardest job is being a creative director or supervisor put in the role of evaluating creative work. You’re probably a capable designer or writer yourself, but that’s a far different task than giving useful critical feedback.

Whichever of these two boats you’re in, you’ll find this workshop to be worth its weight in antacids for the grief it will help you avoid at the time of creative decision-making. Here are a few of the topics we’ll cover:

  • Setting the stage for getting the very best work out of your creative teams
  • The importance of a well-crafted creative brief, and how to use one to assess creative concepts against your business goals
  • Approaching a concept from the audience’s perspective, rather than your own (or your boss’s)
  • The art of giving clear, precise, unemotional feedback, and the necessity of giving exuberant, emotional praise
  • Why telling your creative team to start over isn’t the worst thing in the world

Since this is a workshop on evaluating creative work—not a seven-hour lecture—we’ll do lots of role-playing and have many opportunities to review work.

Who should take this class?

This workshop is for anyone put in the position of critiquing and approving creative work, whether you’re on the client side or a supervisor within a creative services company.

Class runs from 10 AM to 5 PM.

Start: May 29, 2014 10:00 am
End: May 29, 2014 5:00 pm
Venue: School of Visual Concepts
Phone: 206-623-1560
Address: 500 Aurora Ave N., Seattle, WA, United States, 98109
Google Map
Cost: $325
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