Anyone familiar with the Bible and Aesop’s fables already knows that stories are the oldest persuasive tool since the dawn of time. And now everybody from the The Wall Street Journal to LinkedIn is saying that storytelling will be the number one business skill needed in the next five years. That’s why you should run, don’t walk, to our hands-on business storytelling workshop led by Cynthia Hartwig, fiction writer and creative director.
Over the course of a career in advertising and social media, Cynthia has honed the act of telling stories into a fun and practical art. She’ll lead you in a series of practice-makes-perfect exercises that will help you to persuade, excite, sell and sway people to your point of view.
You’ll see how business storytelling can be used in all kinds of settings to communicate and connect with employees, customers, colleagues, partners, suppliers, and the media.
You’ll learn the mechanics of telling a story with a beginning that hooks you, a middle that builds tension, and an ending that satisfies with meaning.
You’ll practice telling a human story with numbers and weaving complex information with personal insights and emotional power. Then experience the thrill of having an audience connect with–and remember–what you’ve said.
You’ll get plenty of chances to present your own experiences in order to connect with your audience and make them like you.
Come prepared to role-play and tap into the mind’s unique hard-wiring that can create a story out of almost any experience.
Who should take this class?
This class is particularly appropriate for people involved in design, marketing, advertising and digital communication, where the art of persuasion and relationship building is essential.