Writing Posts and Tweets that Get Shared

We Often Customize “Writing Posts and Tweets That Get Shared” for Specific Industries. You, Too, Could Book Your Own Customized Class if You Email Cynthia@twopens.com

Bring plenty of paper and a pen you like. This class runs from 10 AM to 5 PM.

It’s easy to open a Twitter or Facebook account, or start a blog. But how do you write interesting tweets, blog posts, and Facebook status updates that attract followers? The key is learning in our social media class how to create content that helps you join a conversation.

This is a pen-to-paper writing class with exercises that will teach you how to write for each social media space and how to connect them to more quickly grow your brand. We use writing prompts in a safe, supportive environment to inspire you and get you writing and posting online.

We’ve designed this social media class for those just starting out but it’s also helpful for those with some experience whether you’re a small business, an individual, or a social media marketer in a large organization. The class emphasis is on writing for social media and you will learn how to:

    Take your brand online by creating an authentic social media identity

    Learn why you should blog and how to write blog posts that engage your audience and provide content that helps you interact on Twitter and Facebook

    Get the zen of Twitter and try writing different types of tweets that get re-tweeted

    Discover how Facebook differs from other social communities and try writing posts that get people to comment and successfully serve to promote your blog

    Learn the tricks of writing engaging headlines that get read

    Conquer the puzzle-like task of writing good content that is optimized for search.

Who should take this class?

This workshop is for anyone who wants to build their personal brand, or wants to get better at writing social media on behalf of an organization or company.

Be forewarned that this is a social media WRITING class and is designed to cover the major online communities you should conquer before moving on to Quora, StumbleUpon, Digg, Redd-It, Pinterest, etc.

Start: October 7, 2014
End: October 7, 2014
Venue: School of Visual Concepts
Phone: 206-623-1560
Address: 500 Aurora Ave N., Seattle, WA, United States, 98109
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Cost: $325

How to Critique (and Improve) Creative Work (SOLD OUT!)

Book Now (And Save Your Creative Teams’ Feelings)

Being a client is one of the toughest jobs in the world. You’re often faced with having to make quick judgments about creative concepts and the fine points of writing and design, even though you’re admittedly no expert on creativity, writing, or design.

The second hardest job is being a creative director or supervisor put in the role of evaluating creative work. You’re probably a capable designer or writer yourself, but that’s a far different task than giving useful critical feedback.

Whichever of these two boats you’re in, you’ll find this workshop to be worth its weight in antacids for the grief it will help you avoid at the time of creative decision-making. Here are a few of the topics we’ll cover:

  • Setting the stage for getting the very best work out of your creative teams
  • The importance of a well-crafted creative brief, and how to use one to assess creative concepts against your business goals
  • Approaching a concept from the audience’s perspective, rather than your own (or your boss’s)
  • The art of giving clear, precise, unemotional feedback, and the necessity of giving exuberant, emotional praise
  • Why telling your creative team to start over isn’t the worst thing in the world

Since this is a workshop on evaluating creative work—not a seven-hour lecture—we’ll do lots of role-playing and have many opportunities to review work.

Who should take this class?

This workshop is for anyone put in the position of critiquing and approving creative work, whether you’re on the client side or a supervisor within a creative services company.

Class runs from 10 AM to 5 PM.

Start: October 9, 2014 10:00 am
End: October 9, 2014 5:00 pm
Venue: School of Visual Concepts
Phone: 206-623-1560
Address: 500 Aurora Ave N., Seattle, WA, United States, 98109
Google Map
Cost: $325
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Business Storytelling

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Anyone familiar with the Bible and Aesop’s fables already knows that stories are the oldest persuasive tool since the dawn of time. And now everybody from the The Wall Street Journal to LinkedIn is saying that storytelling will be the number one business skill needed in the next five years. That’s why you should run, don’t walk, to our hands-on business storytelling workshop led by Cynthia Hartwig, fiction writer and creative director.

Over the course of a career in advertising and social media, Cynthia has honed the act of telling stories into a fun and practical art. She’ll lead you in a series of practice-makes-perfect exercises that will help you to persuade, excite, sell and sway people to your point of view.

You’ll see how business storytelling can be used in all kinds of settings to communicate and connect with employees, customers, colleagues, partners, suppliers, and the media.
You’ll learn the mechanics of telling a story with a beginning that hooks you, a middle that builds tension, and an ending that satisfies with meaning.

You’ll practice telling a human story with numbers and weaving complex information with personal insights and emotional power. Then experience the thrill of having an audience connect with–and remember–what you’ve said.

You’ll get plenty of chances to present your own experiences in order to connect with your audience and make them like you.

Come prepared to role-play and tap into the mind’s unique hard-wiring that can create a story out of almost any experience.

Who should take this class?

This class is particularly appropriate for people involved in design, marketing, advertising and digital communication, where the art of persuasion and relationship building is essential.

Start: November 11, 2014
End: November 11, 2014
Venue: School of Visual Concepts
Phone: 206-623-1560
Address: 500 Aurora Ave N., Seattle, WA, United States, 98109
Google Map
Cost: $325
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