Social Media Courses
Social media campaigns fail or succeed based on whether their content is shared across social networks, photo and video sharing services, blogs, and even offline meetings. Two Pens’ social media classes are unique. You’ll learn to create content that fits each social media space so well that it breaks away to reach ever-widening audiences.
Business Writing Courses
Whether your business needs more effective communications or you need to develop your writing skills and style, we can help. As the world has migrated to doing business on the Internet, it’s become increasingly important to learn how to write for new media. From blogs to email newsletters to Facebook and Twitter posts to web site copy, Two Pens offers social media classes that will improve your online communications.
$50 Four O’Clock: Blogging 101
How can you grow an audience for your blog? By writing great posts that people share where the conversation is happening—on Twitter and Facebook.
$50 Four O’Clock: Building Your Brand on Social Media
Building a personal identity, or brand, is essential to using social media effectively.
$50 Four O’Clock: Re-Tweet After Me
Don’t get Twitter? Do you want to create a Twitter following but feel overwhelmed by its always-on information stream?
$50 Four O’Clock: SEO Content Strategies
SEO tips on writing social media content to make sure your content shows up on search engines.
Closing the Loop
The creative worked. It’s gone viral and is driving traffic to your site. Now how do you close the loop with customers?
Content to Launch Products into the Stratosphere
Writing compelling and original marketing collateral for product launches takes elbow grease and lots of creativity.
Creative Nonfiction for Grantwriters
A grant proposal is only as good as the program it supports, but one need look no further than the Declaration of Independence to see what can happen when a great idea is supported by powerful prose.
Cures for Attention Deficit Disorder
This course provides an overview of analytics-driven content strategies, then focuses on two web statistics in relation to content—the bounce rate, or time on site, and the referrals or entrance pages.
Non-Profit Blogger Super Stars
What can your organization learn from some of the most talented bloggers writing for non-profits and causes today?
Writing Content for Social Media and SEO
Writing tweets to attract followers and status reports to grow a fan base is not as easy as it looks. How can you create an online following?
Writing Content for Social Media and SEO for Non-Profits
Social networks are fundamentally changing how non-profits and the communities they serve communicate, collaborate, and learn together.
Business Proposals 101
We will break down the main elements of a standard business proposal and use hands-on writing exercises to draft a winner.
How to Write a Creative Brief
Do you wonder why assignments to creative people often run amok? This course will teach you how to shape the sturdy box that’s needed to corral wild and woolly writers and art directors so that they can deliver work on target.
Seven Editing Tips to Make Your Writing More Muscular
So you have a rough draft and you want to make it sing. This fast-paced class focuses on specific exercises designed to transform weak writing and make it strong.
Tell Your Story in Words & Pictures
Building an author identity is essential to building a writing career. What trips up many writers is not the paucity, but the plethora, of things that could define your brand.
Writing Practice 101
This is a course for the writing averse. If you’ve been told you can’t write, browbeaten by a fourth-grade teacher for not being “creative,” or otherwise abused when you tried to get your thoughts on the page, come and experience the fun of writing without rules.
Writing to Think
Using timed writing exercises and prompts, you’ll learn how to use a pen like a miner’s light. Bring a problem or assignment that’s troubling you and we guarantee you will walk away with a solution that will surprise and delight you.
Two-Pens’ In-House Seminars
We book in-house teaching seminars specifically tailored to your industry and have ongoing relationships with corporations. We’d love to work with your business or non-profit. You can choose from the classes listed below or the ones we’re currently offering this summer and fall.
Applying Proven Direct Marketing Tactics to Social Media
With all the hoopla about social media, many people have lost sight of its roots in traditional direct marketing. Course covers how to apply successful direct marketing tactics to social media channels.
Book Proposals to Book Agents
Convincing an agent to represent your book depends on writing a convincing proposal. Course covers how to research and write a proposal, and write a marketing plan.
Content That Binds Online Communities
Online communities stay connected through sharing information and knowledge. Course covers analyzing an online community in order to identify content required to participate in it.
Creating Videos Designed to Go Viral
Everybody wants to create a viral video, but only a few achieve stardom in the YouTube universe. Course covers how write a highly creative script and provides an overview of steps required to produce a low-budget, fun video.
Jumpstart a Writing Assignment
Everybody’s under pressure to meet on-rushing deadlines while writing effectively. Course covers how to generate ideas quickly in order to save time for spit and polish.
Self Publish on Amazon via CreateSpace
Digital publishing and e-book readers have upended the publishing world, giving writers new opportunities to publish. Course covers how to publish books on Amazon and how to gain access to the largest book distribution channel in the world.
Social Media Rules Retail – or Does It?
Today, social media marketing rules, but even it cannot replace customer touch. Course covers how to integrate online content with retail social media campaigns so as to get customers to click and walk into your store.
When Is a Manual Not a Manual?
Hefty print manuals are a thing of the past, yet you still need to give customers an overview of your new product, including its benefits and feature set. Course covers writing reviewers’ and product guides.
Writing Readable Whitepapers
Do you run screaming when the VP of marketing asks you to write a white paper? Course covers how to develop a white paper’s structure, define its audience and purpose, and integrate graphics into text.
Writing with a Model
Great writers from Shakespeare to Hemingway have imitated the work of others to learn their craft. In this course, you’ll learn to analyze and imitate the writing of masters to improve your own.