Facebook News Feed Changes Mean Changing Your Approach to Images
Posted By Cynthia Hartwig on March 13, 2013
Facebook news feed changes put a major focus on visual content so now every business and brand needs to respond. Two Pens has an easy answer: seriously rethink how you select and add text to images in order to drive more Likes, follows and comments. Here are a few tips to delight the eye while capitalizing on Facebook’s new look.
Make your Visuals Work WITH Text, instead of Merely Repeating It.
Many people mistakenly choose images that say the exact same thing as the words that they accompany. Here’s an example from our pals at Microsoft.
See how the picture of the watermark, professional and lovely as it is, just restates the headline? In the old days in my advertising agency, we called this a “see-and-say” communication. It doesn’t make you think. Doesn’t require much at all from the reader.
Contrast this with this wonderful image and word combo from Bit Rebels (one of my favorite sources of great, information).
The black-and-white photo of this woman has a ton of ‘tude because of her facial expression and the cat-claw hand gesture.
What makes this image and word combo work is that people must do some of the work to get it. You read “Pets and Owners Look Alike” and you can’t help but think what would this woman’s pet look like? You click the post because you want to see if your mind’s image matches the image shown.
Even a So-so Image can be Rescued by Wordplay and Wit.
To recap today’s lesson: people love images and headlines that interact in the same way that they love solving puzzles. Here’s another example of how that works from Seattle creative wizard, Dave Moore.
Dave helped P.A.W.S. promote pet adoption with this wonderful visual idea. He put a plain cardboard box in front of a busy office building downtown with a hand-lettered sign offering “Free Puppies.”
Everybody looked, as you can see from the compilation of photos Dave captured of people walking by the box and peering in.
But the real kicker was the revelation of what Dave Moore put in the box.
PS I rest my case. Visuals that work with text get shared on Facebook. Please respond in the comments with an example that you had to pass on. If you can beat “Free Puppies,” it will earn you a Word Czar hat from Two Pens. Unless you want a free kitten.