Good headlines take time and effort
Posted By Cynthia Hartwig on April 20, 2013
Take it from an advertising copywriter: the first headline you write is rarely the best you can do. Brainstorm a list of options without judgment, and don’t pick the one you’re going to use till the end. If you have time, set the list aside for a while and come back to it with fresh eyes. (This is the Two Pens approach in action: first you generate, then you edit.)