Posted By Cynthia Hartwig on September 25, 2013
In today’s video post, Emily Warn explains a simple way to organize your thinking in order to create blog posts quickly and easily. Using the metaphor of an Evening News show, she divides a blog post into four parts: headline, image, first paragraph, and story. Each component plays a role in engaging the reader and keeping them tuned in. Understanding the role of each element will help you when you put pen to paper.
Use The Evening News as a metaphor to help you organize blog posts quickly and easily.
Posted By Cynthia Hartwig on September 19, 2013
Learning how to write headlines that hook readers is like learning to fly fish. You practice the art of tying lures, which promise a real meal. In this case, the meal is a blog topic that your headline makes people want to learn about. Write a headline without an interesting twist, and bye-bye fish. Now the pressure is on. People who fly fish wade up to their hips and practice casting all day long. I doubt they believe they can land a fish on the first try. Yet many people think the first headline they write will work. Au contraire.
Posted By Emily Warn on September 11, 2013
I forget so often that Cynthia carries some of mine in her purse. Last night I remembered to stuff some in my wallet before I went to the Content Strategy Meetup hosted by SURF Incubator in Seattle, and got lucky. At the raffle, they pulled one of mine from a fishbowl and I won the content strategist’s equivalent of a Tesla. Or maybe not. What I really won is a lesson on how to grow your tweeps and FB friends—do it offline. (more…)
Posted By Cynthia Hartwig on September 4, 2013
Take it from me, an advertising creative director of more years than I like to count: if you’re spending all your time crafting your prose and ignoring the pictures that go with them, you’re wasting an opportunity to hook and engage the reader. In this short video, I address how images work with and augment headlines. (more…)
Posted By Dan Gayle on August 26, 2013
I just read These Aren’t The Meta Descriptions You’re Optimizing For, and I think it has insight about writing for your reader that’s useful for anyone who wants to rank high in search.
Avoid going down the SEO plug hole by creating the most useful human content you can.
When you start learning about SEO, it’s easy to gets sucked into SEO gaming. Technical things on the page, e.g., nofollow, canonical, meta keywords, are subject to change, but relevancy and usefulness to the human mind will not. (more…)
Posted By Cynthia Hartwig on August 21, 2013
When writer and social media rock star Susan Orlean was in town for the Seattle Arts & Lectures series, we had a candid conversation about how she built a following of, at last count, 263,200 people. The single most important reason–she loves Twitter! Her knack for connecting with people also strengthens her author platform and helps sell books. You can listen to our conversation one question at a time or read the transcript.
Susan Orlean, an early adopter in the social media realm, makes a strong argument for Twitter as a writer’s tool. Photo Copyright 2013 Cynthia Hartwig
Posted By Emily Warn on August 13, 2013
Hashtags make it easy to search and track ongoing conversations, even if you’re into doll part art or Victorian button collecting. Photo copyright Cynthia Hartwig 2013 at Chris Giffin’s art studio.
Some people are tweeting mad
about Facebook’s foray into hashtags
. Isn’t that thievery? Well, no. Twitter didn’t invent hashtags, and Facebook’s version meets a need that Twitter hashtags can’t fulfill.
Posted By Cynthia Hartwig on August 6, 2013
Writer Michael Shilling argues, with the full authority vested by all 44 of his cat-loving Twitter followers, that cat people want silly cat photos. Photo copyright 2013 Cynthia Hartwig
(Or, How I learned to Twitter when I stopped trying to innovate and fell in line with other cat lovers)
Google “how to Twitter,” and you’ll instantly get a thousand+ articles written by smart, experienced people on how to utilize Twitter to effectively build your business, personal profile, or philanthropic cause. These articles present findings on how to build Twitter followers, suitably and maturely engage your audience, and profitably participate in the still-nascent world of social media.
This is not one of those articles.
Instead, this is about what not to do on Twitter. This is about how to respect the rules that people who made Twitter and people that have thousands of followers obey and practice. (more…)
Posted By Emily Warn on July 30, 2013
Tweet your hard-earned authorial advice and people will drive from Montana to buy your poetry (!) book. Photo copyright 2013 Cynthia Hartwig.
I hadn’t heard of Jack Underwood until today. All it took was one tweet from @Don_Share, a poetry reputation-maker, which pointed me to an article about Jack’s 20 tenets of poetry in 20 tweets.
Those 20 tweet-beliefs could be the difference between Jack building a reputation as a poet and writer, and so on to selling books, or to Jack moping in his study avoiding seeing his books on the remainder table. Most poets almost expect the latter—to be ignored. Jack used Twitter to bust that worn-out tenet.
Posted By Cynthia Hartwig on July 26, 2013
Have you ever worked for weeks on a project, only to see it go down in flames due to a bad presentation?
I have. More times than I like to count, I’ve watched work bite the dust because nobody knew how to present it.
Frankly, the experience made me so mad that I vowed to save myself and others from such an ignominious (and avoidable) fate. Hence, I created the embedded presentation on “How to Present Work So They’ll Buy It.” (more…)