Posted By Emily Warn on April 29, 2014One of the longest running discussions in the Content Strategy LinkedIn Group I’m a member of is about how long should a blog post be. One of Two Pens’ most popular posts offers one answer. But there are about as many opinions on the subject as there are bloggers. I decided to do some unscientific research–I read the top-ranked posts about it–and drew my own conclusions. (more…)
Posted By Cynthia Hartwig on April 22, 2014
Most customer testimonials live in the land of awful rather than artful. Yet they’re amazing sales tools if they’re done right. Studies have shown that testimonials and reviews above the fold make everything from landing pages to your LinkedIn profile more effective. (more…)
Posted By Emily Warn on April 16, 2014
Google = Search. Right? Yes, if you need to find a black box in the Internet information sea. But LinkedIn is awash in data, too, and has a search engine to help us navigate it, and just as importantly, introduce ourselves to others. Unlike Google, we create much of the LinkedIn data through our profiles, connections, and LinkedIn activities. Its search engine, according to LinkedIn, delivers results based on “who you are, who you know, and what your network is doing.” If you’re looking for a job, or want to find like-minded colleagues, understanding how it works gives you a leg up.
Posted By Cynthia Hartwig on April 8, 2014
Everybody knows that visuals power social media shares. So why is it that so many bloggers depend on words to do the heavy lifting when establishing an interesting and consistent graphic look can do it better?
Proprietary Imagery = An “Ownable” Look That Builds Your Brand
Posted By Emily Warn on April 1, 2014
The Scobleizer! Sounds like a blender, right? If you’re a tech startup, a thumbs up or down from Robert Scoble will smooth your way or pulverize you. To know what’s up in high tech, you must follow him.
But right now I have more followers than people who follow me. On Twitter the reverse is everyone’s goal. I know that if I follow the Scobleizer, he’ll only add to my disproportionate numbers because he won’t follow me in return or RT my tweets. Yet I need to keep up with his Twitter feed to find out which venture capitalist funded the next Zuckerberg (who does NOT by the way have a public Twitter account).
What’s the solution? Add him to a Twitter List. (more…)
Posted By Cynthia Hartwig on March 25, 2014
Most people admire Seattleite Ben Haggerty (AKA Macklemore) for his rap music. I’m a fan of his business brand.
What’s unusual about Macklemore is how message, behavior, and business strategy all reinforce his business brand as an independent. This is the trifecta that reinforces brand clarity. (more…)
Posted By Emily Warn on March 19, 2014
The founder of LinkedIn Reid Hoffman must have been a conference junkie. If you think about it, LinkedIn offers the same thing as real-world industry conferences–you make contacts, share knowledge, network for jobs, and are among the first to hear news. The only thing missing is unwinding in the hotel bar after a day spent breathing circulated air in dim conference rooms. Or is it?
You actually can find virtual conference buddies if you participate in LinkedIn Groups, and those connections will help you build your reputation in your industry both in the real world and on social media. Identifying the most relevant groups is the first step in getting started; the second is pretty much learning to hang out.
Posted By Cynthia Hartwig on March 11, 2014
Last week, thirteen thousand writers descended on Seattle for the Holy Grail of national writing conferences: the Association of Writing Programs (AWP). Emily Warn, a noted poet, and I (a mostly unnoted fiction writer) attended. Our live tweets went all three days and boy howdy, the results were a revelation!(more…)
Posted By Emily Warn on March 5, 2014Imagine if Costco went Vegan with half its free food samples. Something like that happened to the sampling of books in the New York Times Book Review (NYTBR) and many other prominent American literary magazines. In 2010, the NYTBR overall featured or published roughly 67% men to 33% women. In 2013, the numbers evened to roughly fifty-fifty. Wow!
Posted By Cynthia Hartwig on February 24, 2014
In this week’s video, Cynthia Hartwig, Creative Director and Co-Founder of Two Pens, talks about her favorite writing prompt designed to help business people develop an authentic and personal brand. The trick is to figure out what you are most passionate about–whether you’re working for someone else or building your own company. If you can identify what you care deeply about and create a brand around that passion, you will be able to find a following of like-minded people.
In Two Pens classes, we use this writing prompt to help business people figure out an authentic and personal brand. We only write for three minutes but you’ll need to write more if you want to get to the heart.