Write Headlines with Your Audience in Mind

Posted By on July 18, 2013

A lot of you might finish writing your posts and then start scratching your heads. “What should I write for a headline?” You might think writing clever headlines is the trick to getting an audience to stick around, but what you really need to do is think about what your audience wants.

 

In this video, I explain how to write headlines by connecting what you want to tell your audience vs. what they want to hear.

And for all you people who would rather read the text of the video, here’s a handy transcript.

(Yet another demonstration of how Two Pens writes with an understanding of our audiences.)

Emily Warn, Content Strategist and Writer

“A lot of people finish writing their posts and then start scratching their heads. “What should I write for a headline?” They might try to be clever but really what you need to think about is your audience.

Why have they come to your blog?

And what do they want to learn?

And then you need to relate what they want to learn with what you want to tell them.

I just wrote a post on the Two Pens blog called “Confessions of a Twitter Phobe: Learn to Tweet or Die.” I wanted to talk about my phobia about being pblic on Twitter. And I knew that that might interest people who were coming to learn how to tweet.

They wanted to learn how to tweet . I wanted to talk about how nervous it makes me. That would make them feel comfortable reading what I had to teach.”

Emily Warn