Read our Case Study on Zappos’ Content Brand Strategy
Posted By Emily Warn on June 19, 2013
This June the big draw in the Fremont District of Seattle was not the naked bicyclists in the Solstice Parade, but rather Two Pens and Misty Weaver (content strategist extraordinaire) who presented content critiques at the Content Strategy Meetup at Makerhouse–our new place to drink beer and nibble snacks on Costco platters. Almost 80 people came to listen to the presentations, one by Cynthia and me on Zappos content brand strategy and the other by Misty on the content strategy of ModCloth. (If you love vintage clothing, you probably already shop on ModCloth and hang out with its community.)
Our case study is an expanded version of an earlier post I wrote on Zappos: the Mother of Social Innovation.
If you missed the evening, you can view Misty’s presentation on her Meaning and Measure blog and take a look at ours on Slideshare. Enjoy! And let us know your POV.